20% of mobile search queries on Google are done by voice, and by 2022, 55% of U.S. households will have voice-enabled smart speakers. Voice search affects businesses of every kind, and it’s become particularly influential for the healthcare industry. Today, health systems are innovating and adapting to meet their patients everywhere they search, across all devices and platforms.

Yext recently conducted a Patient Voice Search Behavior Survey of 1,000 U.S. patients The results showcase a shift in the devices patients are using to search for healthcare information.

Join Yext’s own Carrie Liken, Head of Industry for Healthcare, and Duane Forrester, VP of Industry Insights, as they discuss the survey results and explore how health systems are adapting to trends in voice search.

Attendees will learn:

  • How patient search behavior is evolving
  • How health systems are adapting to changing search behavior
  • What steps health systems, and businesses in all verticals, can take to prepare for voice search
  • How to optimize systems for the future of voice search



Duane Forrester
VP, Industry Insights | Yext

Duane is a 20-year veteran of the search and social fields, and the author of How To Make Money With Your Blog and Turn Clicks Into Customers (McGraw-Hill). He spent nine years with Microsoft and Bing where he ran their Webmaster Tools program, as well as the SEO program at MSN.


Carrie Liken
Head of Industry, Healthcare | Yext

Carrie Liken joined Yext as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development.

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