Ways Financial Services Companies Can Improve Local Events — and Measure Impact

Thursday, December 13th 2 pm ET / 11 am PT

From seminars and happy hours, to community sponsorships and more, events are a great way for your financial professionals to improve awareness, deepen customer relationships, and showcase their brand — and yours. But promotion of these events is generally left up to individual reps. And the results are often inefficient, inconsistent, and lacking corporate visibility. Join Yext’s Shane Closser, Head of Industry for Financial Services, and Jaci Kent, Product Marketing Manager, as they explain how leading financial services brands can get more out of their local events by managing and promoting them in a consistent, trackable way — saving your professionals time, and enabling more clients to find them.


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Shane Closser
Head of Industry, Financial Services | Yext

Shane Closser is the Head of Industry/General Manager for Financial Services at Yext. He leads all financial services-related activities, including strategy, product, and go-to-market. He brings more than 20 years of strategy, marketing, and IT transformation experience, having lead award-winning programs across Fortune 500 financial services organizations.


Jaci Kent
Product Marketing Manager | Yext

Jaci Kent is a Product Marketing Manager at Yext. You could previously find her at Box, Epic Systems, and the University of Wisconsin. These days, you can find her traveling, volunteering, and exploring NYC.

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