Turn to Insights to Compete in Brand Experience
Great brand experiences are more important than ever. But the ability to manage how customers experience your brand has been challenged by a digital transformation — one which has fractured the control that brands once had over their online information. At the same time, a new wave of hyper-competitive businesses has emerged. These businesses are using data and analytics to drive experiences and differentiate their brands. Forrester refers to them as insights-driven businesses.
Join guest speakers James McCormick, Principal Analyst at Forrester, and Jeanna Corley, VP of Consumer Brand Marketing at Massage Envy, and:
Principal Analyst Serving Customer Insights Professionals | Forrester
James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.
His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.
VP of Consumer Marketing | Massage Envy
Jeanna is the VP of Consumer Marketing for Massage Envy, an industry leading brand. She has over 20 years of experience with top retail brands, including Macy’s and PetSmart.
At Massage Envy, Jeanna has been responsible for transforming a franchise business focused on regional level marketing into an innovative, analytics driven marketing model. Today Massage Envy leverages data insights to develop marketing strategies that deliver individualized customer experiences.