The Local Market: Top Digital Trends in Mortgage

As mortgage rates increase and inventories decline, access to the housing market is tightening — leaving lenders like you to compete for a more narrow slice of buyers. Within the digital sphere, online territory is up for grabs. The National Association of Realtors® reports that 90% of all homebuyers search online for their home. For 42% percent of that group, the internet was their first step in the homebuying process — before contacting an agent.

And now that tech-savvy Millennials represent the primary home-purchasing segment of the population, the number of potential homebuyers conducting online research is only going to increase. In order to command the local mortgage search landscape, lenders need to develop the right digital strategy — now.

Join Shane Closser, Head of Industry for Financial Services at Yext, as he explores the evolving mortgage industry and explains how to create a winning digital strategy.

Attend The Local Market: Top Digital Trends in Mortgage and learn:

  • How digital trends like chatbots and voice search are influencing the mortgage industry
  • How to optimize your lender profile for local search
  • How to manage your data effectively to gain an advantage in digital



Shane Closser
Head of Industry, Financial Services | Yext

Shane Closser is the Head of Industry/General Manager for Financial Services at Yext. He leads all financial services-related activities, including strategy, product, and ISV and GTM partnerships. With more than 18 years of experience in Financial Services and Tech, Shane specializes in strategy, product management, digital platforms architecture, and managing large transformational programs.

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