Google recently removed ads from the right rail of its search engine results page, sending shockwaves through the Search Engine Marketing and Search Engine Optimization worlds.
Now, the only search results users see above the fold for local queries are ads and the local pack (including the map), which makes appearing in that local pack more critical than ever before.
Watch our webinar with Local SEO Guide's Andrew Shotland to learn:
Why Google made the change and what it means for desktop and mobile.
How it affects the balance between paid, organic, and local results on Google SERPs.
Where to focus your efforts (and dollars) to minimize the impact on your search ranking and maximize your advantage.