Reviews Are Skyrocketing: Can Your Business Keep Up?

In the past year, we’ve seen a major increase in reviews about locations and professionals. As customer reviews at the local level become more common, they also become more critical to your customer experience — and to differentiating your brand from competitors.

By developing a strong local reviews strategy, you can dramatically improve your customer experience, and optimize your business listings and local pages along the way.

Join two of Yext’s reviews experts, Zahid Zakaria, Director of Data Strategy, and Nick Oropall, Product Marketing Manager, as they walk through how you can build a reviews strategy to optimize the performance of your listings and local pages.

Watch Reviews Are Skyrocketing: Can Your Business Keep Up? to discover:

  • The latest shifts in consumer behavior for reviews
  • Clear strategies to drive brand differentiation through reviews
  • Tactics to optimize a successful and sustainable reviews strategy



Nick Oropall
Product Marketing Manager | Yext

Nick is a product marketer specializing in reviews management, analytics, and Digital Knowledge Management. Prior to joining Yext, Nick worked at IBM as an Account Executive and Product Marketing Manager in the cybersecurity division. When he isn’t busy putting clients in control of their digital presence, he can be found watching New York sports or spending time outdoors.

Zahid Zakaria
Director, Data Strategy | Yext

Zahid leads the Data Strategy practice at Yext. His team is responsible for helping our customers deepen their understanding of the local search ecosystem, and the role that local plays within their digital customer journey. Prior to joining Yext, he worked for 4+ years at a consulting firm catering to clients in Japan, Brazil, Africa, and the Middle East. Zahid has a deep interest in behavioral economics and is an avid fan of musical and culinary experiences.

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