84% of consumers trust reviews as much as recommendations from friends and family members. By developing an online review strategy, brands can stay informed, improve customer relationships, and drive traffic.

Although 80% of companies say they deliver great customer service, only 8% of customers agree. Is your brand taking the necessary steps to build a review strategy that wins customers and business?There are many actions brands can take to create an online reviews strategy. For example, if a brand answers a forum complaint, advocacy increases by 25%, but if a brand does not answer, advocacy decreases by 38%. If a brand asks customers to leave reviews, 7 out of 10 will!

Watch Jaci Kent and Calvin Casalino, from the Yext Product team, as they follow up their previous webinar, Three Ways Reviews Help To Win More Business, and discuss how to build a winning reviews strategy.

Learn how to :

  • Effectively monitor and respond to your reviews to understand and improve your online reputation
  • Pinpoint actionable insights by measuring and understanding customer feedback
  • Generate and publish your reviews to improve traffic and conversions



Calvin Casalino
Associate Product Manager, Yext

Calvin Casalino is an Associate Product Manager managing the Reviews product at Yext. He graduated from UPenn and is interested in soccer, computers, and exploring restaurants in New York City.


Jaci Kent
Product Marketing Manager, Yext

Jaci Kent is a Product Marketing Manager at Yext. You could previously find her at Box, Epic Systems and the University of Wisconsin - these days you can find her traveling, volunteering and exploring NYC.

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