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Project the ROI on Your Digital Knowledge Management Investment

Restaurant margins are razor thin, and it can be hard to justify making a significant investment in any product or service without an understanding of how quickly it will pay for itself. But a restaurant is a brand, and managing that brand (everything from menus and online reviews to the decor and quality of service within the restaurant’s four walls) is at the core of everything around restaurant operations. The question is… what brand-building investments will actually have a meaningful return on investment (ROI) and support the restaurant's key initiatives?

Join Yext’s Lee Zucker, Head of Industry for Food Services, and Zahid Zakaria, Senior Director of Insights and Analytics, as they discuss how restaurant brands like Qdoba, Huddle House, Fazoli’s, Denny’s, and Arby’s have been able to complete an ROI analysis before investing in a Digital Knowledge Management platform — and have seen significant returns, year after year.

Watch Project the ROI on your Digital Knowledge Management Investment to learn:

  • How Yext’s Digital Knowledge Management strategy drives revenue through online orders and foot traffic
  • How to build a  business value assessment with Yext
  • How Qdoba earned 14.45x ROI on online orders after creating a DKM strategy
  • How other restaurant brands have successfully seen ROI with Yext



Zahid Zakaria
Senior Director, Insights & Analytics | Yext

Zahid leads the Insights & Analytics practice at Yext. His team is responsible for helping our customers deepen their understanding of the local search ecosystem, and the role that local plays within their digital customer journey. Prior to joining Yext, he worked for 4+ years at Deloitte on a number of engagements, catering to clients in Japan, Brazil, Africa, and the Middle East. Zahid has a deep interest in behavioral economics and is an avid fan of musical and culinary experiences.


Lee Zucker
Head of Industry, Food Services | Yext

Lee joined Yext as Head of Industry for Food Services with deep knowledge, passion, and years of experience in the food service technology space. In his role, Lee leads global Food Service strategy, product and partnership development.

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