When 75% of patients do not visit a healthcare provider’s branded website before making an appointment, today’s health systems need to be asking, “Where are patients finding healthcare information outside of our website?”  

Listen to Yext’s Head of Industry for Healthcare, Carrie Liken and Steward’s Digital Consultant, Colleen Walsh, as they explore how the patient journey is evolving to include intelligent services and conversational platforms such as Siri, Alexa, Google, and Apple. Attendees will come away with actionable steps to develop a full search marketing strategy.

Watch The Evolving Patient Experience and learn:

  • How the patient journey is evolving
  • How to evaluate digital presence to maximize patient acquisition
  • How to take control of physician and health system information



Carrie Liken
Head of Industry, Healthcare | Yext

Carrie Liken joined Yext as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development.


Colleen Walsh
Digital Consultant | Steward Health Care

Colleen Walsh is a digital marketing consultant for healthcare organizations looking to adopt proven contemporary marketing technologies and strategies to better communicate with patients online, drive appointments and close the gap on ROI.

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