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How iOS 9 Will Impact Local Search

The rise of the smartphone has forever changed how people search for local products and services. This Fall, expect local consumer behavior to dramatically change again with iOS 9, Apple's newest mobile operating system. iOS 9 will integrate mobile app content into search results for the first time, offering an unprecedented opportunity to engage customers with the local content they need. This will be a dramatic shift in the way brands interact with customers in the local space, and brands must keep up in order to stay ahead.