How to Manage and Promote Your Events at Scale

Events are one of the best ways to get new people in your door, encourage existing customers to stop by one of your locations, and to deepen relationships within your local communities. But organizing and promoting events across distributed teams, and all of your locations, can be a logistical nightmare. To get the most out of your events, you need a strategy — and a centralized platform.

Join Product Marketing Manager Jaci Kent, and Manager of New Business Malcolm Kerr, as they discuss how to create and optimize a strategy for planning and promoting your events.

Watch How to Manage and Promote Your Events at Scale to discover:

  • Why digital promotion matters for your events
  • How to identify what makes for good event promotion
  • The best ways to reach local audiences
  • How to maximize promotional efforts



Jaci Kent
Product Marketing Manager | Yext

Jaci Kent is a Product Marketing Manager at Yext. You could previously find her at Box, Epic Systems, and the University of Wisconsin. These days, you can find her traveling, volunteering, and exploring NYC.

Malcolm Kerr
Manager, New Business | Yext

Malcolm Kerr works as a Manager of New Business at Yext. Prior to this role, he worked in Sales Operations at Yext, and prior to that, in advertising at an independent NYC agency. Outside of work, he enjoys music, food, camping, and hanging out with friends.

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