Rebranding 101: How To Know If A Rebrand (Or Refresh) Is Right For You

A rebrand is one of  the biggest decisions that a brand can make. Marketers today must evaluate their brand’s presence everywhere — including the many search engines, maps, apps, social networks, and directories their brand lives online.

But how do you know if it’s time to invest in a comprehensive overhaul?

Join Yext CMO Jeffrey K. Rohrs and Captain D’s CMO Bob Kraut as they discuss the decision to rebrand or refresh in an era where brand exists across more touchpoints than ever before.

Attend Rebranding 101: How To Know If A Rebrand (Or Refresh) Is Right For You and learn:

  • How the concept of a brand has evolved over the past 10 years
  • What this brand evolution means for marketers managing their digital knowledge
  • The difference between a rebrand and a refresh
  • How to know if it’s time to take on a rebrand or refresh



Jeffrey K. Rohrs
CMO | Yext

Jeff serves as Chief Marketing Officer for Yext. Jeff co-authored The Everywhere Brand (Yext 2017), and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.


Bob Kraut
EVP, Chief Marketing Officer | Captain D’s

Bob is an accomplished transformative restaurant marketer with three decades of experience with some world’s greatest brands. Bob serves as EVP, Chief Marketing Officer for Captain D’s, the nation’s #1 Fast casual seafood restaurant overseeing the brand’s next level of growth.

As SVP, Global Chief Marketing Officer for Papa John’s International Bob was responsible for marketing the Papa John’s brand in 38 countries over 4,700 locations. Bob led a “brand renaissance” launching the highly visible Peyton Manning campaign, reforming the new product development and calendar planning process, growing the e-commerce business to over 50% of sales, and introduced customer segmentation and analytics to the customer loyalty program—doubling the rate of sales growth and resulting in record sales.

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