Rebranding 201: Futureproofing Your Brand

How do you keep your brand fresh in today’s rapidly changing world?

Technology and public opinion are constantly evolving. Understanding how to futureproof your brand amidst these changes is an essential skill for marketers to develop.

Join’s Associate Editor, Lauryn Chamberlain, and branding expert,Minter Dial, as they discuss how to grow a brand in a world where change is the only constant.

 Attend Rebranding 201: Futureproofing Your Brand and learn:

  • What shifts in mindset are necessary to embrace disruption — and how to embody them
  • How to become a Chief Mindset Officer for your team
  • How to execute a rebranding effort that stands the test of time



Minter Dial
Author, Futureproof: How To Get Your Business Ready For The Next Disruption; President and Founder of DigitalProof Consultancy

Minter Dial is a professional speaker, storyteller, author, and consultant, specialized in branding, new tech, and digital strategy. He is the author of two books, the award-winning Futureproof (Pearson 2017) and The Last Ring Home (Myndset 2016), which was turned into an award-winning documentary film he produced and was shown nationally on PBS and History Channel. He’s also published a dozen white papers including The Brand University with Eric Mellet, and Marketing of the 5Es. or Twitter @mdial


Lauryn Chamberlain
Associate Editor|

 Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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