The Power of Location: Everything You Need to Know About Digital Location Management


Webinar featuring Forrester's Collin Colburn 


Thursday September 17th
2:30pm ET


DLM is Changing How Businesses Get Discovered

Are You Leveraging Digital Location Management?

Learn how market leaders are using DLM to get discovered.

Digital location management ensures that a business’ digital presence — where a customer gets information about the company’s locations online — is accurate, consistent and provides information to customers where they look for it. 

In March 2015, Yext commissioned Forrester Consulting to study the efforts of companies with local brick-and-mortar presence to create, update, and maintain accurate and consistent information about local operations.

Join Yext CMO Jeff Rohrs and guest speaker Collin Colburn from Forrester Research as they discuss the results of the study and what Marketers need to know:

  • Where Digital Location Management Fits Within Digitial Marketing
  • The Value of Digital Location Management
  • Use Cases from Leaders in Digital Location Management
  • Forrester's Key Reccomendations and Best Practices

About the Presenters:


Collin Colburn is a researcher on Forrester's B2C Marketing team. His research focuses on current and future trends in search and discovery marketing. He helps businesses understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable.

Follow him on Twitter: @collincolburn


Jeff Rohrs is the CMO of Yext, the leader in Digital Location Management. He is also the author of Audience: Marketing in the Age of Subscribers, Fans and Followers, which was named the #1 social media marketing book by The Social Content Marketing Blog.

Follow him on Twitter: @jkrohrs

Register Now!