Ensuring the Final Mile of Customer Experience: How to Actually Put Customers First
The customer sits at the heart of all business strategies. Optimizing the customer journey can be a challenge, especially in today’s landscape of digital disruption, but it is essential for creating value. If your business has not yet developed a customer-centric strategy, now is the time to do so.
Join Martin Newman, Founder & Chairman of Practicology and Lindsay McKinney, Senior Director of Brand and Strategic Marketing at Yext as they discuss Martin Newman’s book, 100 Practical Ways to Improve Customer Experience.
Watch Ensuring the Final Mile of Customer Experience to learn:
Founder & Chairman | Practicology
Senior Director, Brand and Strategic Marketing, | Yext
Lindsay serves as Senior Director, Brand and Strategic Marketing at Yext. A 360-degree marketer, Lindsay has managed global Demand Generation, Events, Analyst Relations, Public Relations and Content teams over her 13 years in marketing at Sitecore, Salesforce (via the acquisition of ExactTarget) and Hyland Software. Lindsay has been an active member of Forrester’s Analyst Relations Council since 2006.