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Ensuring the Final Mile of Customer Experience: How to Actually Put Customers First

The customer sits at the heart of all business strategies. Optimizing the customer journey can be a challenge, especially in today’s landscape of digital disruption, but it is essential for creating value. If your business has not yet developed a customer-centric strategy, now is the time to do so.

Join Martin Newman, Founder & Chairman of Practicology and Lindsay McKinney, Senior Director of Brand and Strategic Marketing at Yext as they discuss Martin Newman’s book, 100 Practical Ways to Improve Customer Experience.

Watch Ensuring the Final Mile of Customer Experience to learn:

  • How to develop customer-focused marketing strategies
  • Best practices for maintaining these strategies
  • How your strategies can adapt to technical disruption



Martin Newman
Founder & Chairman | Practicology

With over 35 years of the European, US and Asia Pacific retail market experience, Martin is the founder and Chairman of global consultancy Practicology and a recognised authority on customer experience. He is a regular contributor to Retail Week & Drapers; and delivers keynote presentations at various events including the World Retail Congress,, Shoptalk, and etailment. He has also been named by Retail Week as one of the top 50 most powerful people in online retail for 5 consecutive years, and most recently by Retail Insider in their top 100 retail movers & shakers.

Lindsay McKinney
Senior Director, Brand and Strategic Marketing, | Yext

Lindsay serves as Senior Director, Brand and Strategic Marketing at Yext. A 360-degree marketer, Lindsay has managed global Demand Generation, Events, Analyst Relations, Public Relations and Content teams over her 13 years in marketing at Sitecore, Salesforce (via the acquisition of ExactTarget) and Hyland Software. Lindsay has been an active member of Forrester’s Analyst Relations Council since 2006.

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