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Dupes and Dopps: How Bad Data is Killing Your Business

Duplicate listings (or, worse...doppelg√§ngers) are one of the most common data problems plaguing small businesses and Fortune 500 companies alike.  Duplicates can confuse potential customers and search engines, and cause your clients to lose real business.  Despite this fact, many marketers are uncertain about how duplicates are created, the problems they cause, and how best to address them.