Events are a great opportunity to promote your brand and interact with your customers. Your local teams are hosting events all the time, but the process to promote them can be inefficient, manual, and provides little visibility for the corporate office. Join Jay Kasparian, Associate Brand Manager – Scoop Shops at Ben & Jerry’s, along with Yext’s Lee Zucker, Head of Industry for Food Services, and Jaci Kent, Product Marketing Manager, as they explain how you can ensure digital promotion of your events is on brand, visible, and efficient for your local teams to scale — while also measuring impact.



Jay Kasparian
Associate Brand Manager – Scoop Shops | Ben & Jerry’s

Jay has been at Ben & Jerry’s for the past four years, where he works on the retail marketing team supporting the Ben & Jerry’s Scoop Shop business. He focuses on digital marketing, social mission activation, business analysis, and retail e-commerce for Scoop Shops. His favorite flavor is P.B. & Cookies Non-Dairy.


Lee Zucker
Head of Industry, Food Services | Yext

Lee joined Yext as Head of Industry for Food Service with deep knowledge, passion, and years of experience in the food service technology space. In his role, Lee leads global Food Service strategy, including product and partnership development.

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