Keep Your Friends Close and Your Competitors Closer
How to win in search with Yext’s Competitive Intelligence
You don’t know if you’re winning if you can’t see the scoreboard. When consumers are evaluating businesses in search, two of the most influential deciding factors are:
To get a comprehensive view of how customers find and engage with your business, you need to understand how you compare with competitors — both in search ranking, and in ratings.
Join Nick Oropall and Akul Penugonda, from the Yext Product Strategy team, as they explore the search landscape — and how Yext’s Competitive Intelligence solution can help your business stand out from the competition.
Attend Keep Your Friends Close and Your Competitors Closer to learn:
Product Manager, Analytics | Yext
Akul is a product manager specializing in SaaS Analytics and Competitive Intelligence. Prior to joining the product team, Akul worked as an engineer at Yext. Outside of the office, he enjoys hiking and going to concerts.
Product Marketing Manager, Analytics | Yext
Nick is a product marketer specializing in SaaS technology, analytics, SEO, and competitive intelligence. Prior to joining Yext, Nick worked at IBM as a seller and product marketer in the Cybersecurity division. When he isn’t busy putting clients in control of their digital presence, he can be found watching New York sports or spending time outdoors.