Building the Case for Digital Knowledge Management

You devote valuable time, money, and resources on your campaigns, ads, marketing content, and more. But what’s all that worth if the digital facts about your business (like your store hours, street address, and phone number) don’t show up in search — or worse, show up with incorrect information?

Yext has surveyed hundreds of marketers to assess the underlying need for Digital Knowledge Management (DKM). Suffice it say, the need is vast.

Join David Gallichan, Project Manager at Vanson Bourne, and Lindsay McKinney, Senior Director of Brand and Marketing Strategy at Yext, as they share the results from this study, to create a strong DKM strategy.

Watch Building the Case for Digital Knowledge Management and discover:

  • What a strong Digital Knowledge Management strategy looks like, and how can it impact your organization’s performance in search and beyond
  • Tips to build a case for DKM internally
  • How other marketers are managing their companies’ digital knowledge today



David Gallichan
Project Manager | Vanson Bourne

Dave works as a Project Manager at Vanson Bourne, where he is responsible for the design and delivery of exciting research projects for a variety of global clients, and he aims to provide as much value as possible when delivering the analysis. Recent topics that Dave has worked on include the customer experience, mobile workforce management, and Wi-Fi router technology. When he is not at work, you will likely find him watching or playing sports, which has been a passion of his since a very young age.

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Lindsay McKinney
Senior Director, Brand and Marketing Strategy  | Yext

Lindsay serves as Senior Director, Brand and Strategic Marketing at Yext. A 360-degree marketer, Lindsay has managed global demand generation, events, analyst relations, public relations and content teams over her 13 years in marketing at Sitecore, Salesforce (via the acquisition of ExactTarget), and Hyland Software. Lindsay has been an active member of Forrester’s Analyst Relations Council since 2006.

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