Rebranding 301: Building A Winning Brand
The decision to rebrand is arguably the biggest one a brand can make. But once you’ve decided to take the leap, what do you do next?
Your brand exists everywhere — it is the sum of consumer experiences. Building a “sexy” brand that captures attention, and stands the test of time, is the ultimate challenge.
Join Deb Gabor, Author of Branding is Sex and CEO of Sol Marketing, and Lauryn Chamberlain, Associate Editor of GeoMarketing.com, as they discuss the road to rebranding — and the challenges that go along with it.
Watch Rebranding 301: Building a Winning Brand and learn:
Founder & CEO | Sol Marketing
Deb Gabor is the founder and CEO of Sol Marketing, a brand strategy consultancy obsessed with solving major business and marketing problems for clients in every industry. She is also author of the bestselling business book about branding, Branding is Sex and a frequent contributor and expert commentator in major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations alike frequently call on Deb as a keynote speaker and workshop leader to inspire their executives to embrace the power of branding for creating customer and shareholder value.
Associate Editor | GeoMarketing.com
Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City-based journalist, she specializes in stories related to retail, dining, hospitality, and travel.