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How Restaurants Can Prepare Right Now to Be the Answer in a Voice Search

63% of consumers dine at a restaurant within 24 hours of searching for one, and searches for ‘open now’ are on the rise — tripling in the past two years.1,2 And with Google noting that more than 70% of smart speaker owners use their devices as part of their daily routines, it’s important to pay attention here.3

Restaurants that become the most prominent answers in voice search to questions like "drive thru open now" or "best pizza near me" will capture customers in their moments of intent, no matter where, when, or how they're searching.

Join Lee Zucker, Head of Industry, Food Services at Yext, and Duane Forrester, VP of Industry Insights at Yext, for a deep dive into how restaurants can better manage their public-facing data, and ultimately improve their chances of being THE answer in search.

Watch Alexa, Can You Find My Restaurant? and discover:

  • How voice search works and why restaurants should care
  • How voice assistants know what answer to give searching consumers
  • How to ensure your restaurant is voice-ready
  • The future of voice search and what it means for restaurants
  1. Yext Local Search Behavior Study, July 2017
  2. Think with Google, August 2017
  3. Think with Google, August 2017

Featuring:

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Lee Zucker
Head of Industry, Food Services | Yext

Lee joined Yext as Head of Industry for Food Service with deep knowledge, passion, and years of experience in the food service technology space. In his role, Lee leads global Food Service strategy, including product and partnership development.

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Duane Forrester
VP, Industry Insights | Yext

Duane is a 20-year veteran of the search and social fields, and the author of How To Make Money With Your Blog and Turn Clicks Into Customers (McGraw-Hill). He spent nine years with Microsoft and Bing where he ran their Webmaster Tools program, as well as the SEO program at MSN.

Watch Now!

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