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Online reviews are an authentic way for customers to tell others about their experiences with brands. 84% of consumers trust reviews as much as recommendations from friends and family members and 7 out of 10 customers will leave a review if they’re asked.

For brands to cultivate a strong digital presence, it’s essential to monitor and manage reviews.  

You’re invited to learn from the best! Join Denny’s and EmployBridge to hear directly about how they’ve created successful reviews strategies. Luis Martinez, Head of Digital, Media, and Hispanic Marketing at Denny’s and Melissa Phillips, Director of Digital Operations at Employbridge will speak with Jaci Kent and Calvin Casalino from Yext to discuss reviews wins, lessons learned, and best practices.

Attend Reviews Success Stories and learn:

  • How Yext customers have developed successful reviews strategies
  • Best practices for monitoring and responding to reviews
  • How to measure the success of your efforts

Featuring:

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Melissa Phillips
Director of Digital Operations | EmployBridge

 

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Jaci Kent
Product Marketing Manager, Yext

Jaci Kent is a Product Marketing Manager at Yext. You could previously find her at Box, Epic Systems and the University of Wisconsin - these days you can find her traveling, volunteering and exploring NYC.

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Luis Martinez
Head of Digital, Media, and Hispanic Marketing | Denny’s

As part of Denny's Brand Engagement team, Luis is responsible for driving the brand's advertising, digital, media, app, CRM, DMP, branded content, web, mobile and social components of mass promotional and branded campaigns. Prior to Denny's, Luis was part of media and digital marketing organizations at Sprint and Walmart.

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Calvin Casalino
Associate Product Manager | Yext

Calvin Casalino is an Associate Product Manager managing the Reviews product at Yext. In addition to working on technology that is now patented, he works closely with the revenue, engineering, user experience, marketing and operations teams at Yext. Calvin graduated from UPenn.

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