Health systems make significant investments to build robust websites that demonstrate their capabilities, show content about conditions they treat, and include dedicated profiles for their providers and facilities. But, only 25% of people visit those websites before making an appointment. Why?
Patients search primarily for providers, but they’re finding health information elsewhere. Despite driving rich, deep experiences, health systems’ websites often aren’t optimized for today’s new search landscape. New Yext Knowledge Tags can help.
Watch our webinar with Carrie Liken, Yext’s Head of Healthcare, and members of the Yext Product Management team to learn more about how you can maximize the number of patients who discover you in search and on intelligent services:
Add Yext Knowledge Tags — Schema markup powered by a high availability API — to your provider pages to make them more discoverable in intelligent search results.
Sync your provider pages with the Yext Knowledge Manager so updates to your physician or facility information make their way to your website with a single click.
View data about how prospective patients engage with your provider pages in the Yext dashboard alongside performance data from across the PowerListings(R) Network.