Local search is moving towards intelligence powered by structured data. Both search engines and consumers look to your website as the authoritative source of information about your brand. The best way for you to provide that information is by building Schema-optimized local pages for each of your locations.
When consumers search, they’re no longer looking at a simple list of links. Google and other search engines have shifted towards having three key areas of discovery for consumers: organic results, the knowledge graph and the local pack. No single source of local content can build your presence in all three areas of discovery more than local pages.
Join Yext local pages product experts Lenny Pham, Max Shaw, and Erin Jaeger for a webinar to learn how to:
“Mark up” local pages using Schema.org to feed information into intelligent search
Build mobile-optimized local pages that drive conversions
Incorporate reviews on your local pages to help you Star in Search
Increase unbranded local search visibility with relevant local content
Watch now and help your business turn local searches into local sales.