As a health system, you’ve seen your fair share of change. From acquisitions and mergers to acquiring new providers, opening additional locations, and embarking on a rebrand, the list of opportunities for your health system to grow and adapt is endless.
While you may have a plan in place to manage many of these changes internally, and communicate them to patients via traditional marketing channels like television commercials and on your website, have you given enough thought to your brand health online? What happens if prospective patients find the wrong information in search? Will they opt to see a provider in your system or will they make an appointment with a competitor? Will they miss an upcoming appointment because an address is incorrect?
Ensuring that your health systems’ online data is accurate and up-to-date everywhere patients search has become imperative, and must be a part of any marketing strategy -- especially during a rebrand. Join Yext’s Head of Healthcare, Carrie Liken and UC Health’s Brand Director, Kim Vecchio for a webinar to learn:
The steps you should take to manage system mergers, acquisitions, and rebrands to ensure your digital data isn’t swept under the rug and forgotten about
How to map your health systems’ physical and digital touchpoints so patients find you no matter where they search
Best practices for building a strong foundation for your brand offline and online
Watch now and don’t let bad data deter patients from discovering your brand in the moments that matter most.
Head of Industry, Healthcare, Yext
Brand Director, UC Health