Are You Turning Local Searches Into Holiday Sales?
The holiday season comes but once a year, and for most retailers, the winter holidays account for around 20% of annual sales. When a single shopping period can make or break your entire fiscal year, it’s important to get it right — and that means planning ahead. But planning ahead is only effective if those plans match up with actual consumer behavior.
During the 2015 holiday season (October - January), Yext tracked mobile and desktop searches across our publisher network for 61,438 customer locations. We learned how holiday shoppers are searching on mobile, and distilled those findings into some tips to guide you through your 2016 holiday planning.
Download The Yext Guide to Holiday Prep
Download our 2016 guide to holiday planning, and find out what you need to do to make the most of this year’s holiday season.